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Startup business success rates are dismal. According to Forbes, a well-known media outlet, up to 90% of people fail. This applies to both B2C and B2B brands. This should concern you if you are a founder. But don’t be concerned. In this post, I’ll share four specific growth marketing strategies that can help you climb the success ladder and that you can put into action right away in your business.

1. PR via media mentions

One of the most effective ways for a startup to increase its authority in search engines and even close deals with partners and investors is through public relations. It also ensures that when prospects search for your brand, they find quality and credible articles from reputable sources like Small Biz Talks and Techcrunch.

Consider this the early birds at music festivals. Being an early bird has several advantages. The same is true for public relations. Implementing one prior to the official launch results in shorter agency retainers. You will also receive a wealth of timely consultations and advice.

The primary goal of public relations is to raise brand awareness. As a result, it can present a positive image for your startup. However, it is also critical to recognize that public relations efforts take time. A personal best is a marathon, not a sprint. The team requires a narrative to push and then follow through on.

Although public relations activities can occur at any stage, they are most effective when undertaken during the customer creation stage. In addition, startups should look for public relations firms that can assist with crowdfunding campaigns.

2. Email Targeting

Cold emailing is still a popular marketing strategy. Email marketing is extensive and useful for laying the groundwork. It is one of the most efficient methods of gathering client information and data. But here’s the catch: emails often go unread.

So, conduct extensive research on your company and its target audience. Investigate the demographic and psychographic characteristics of the customers. After that, it’s time to start building a list for a pre-launch. One workaround is to set up an email waiting list, also known as a soft launch. This allows the startup to test the market and gauge customer reactions. In this way, businesses can learn which aspects of their renderings need to be tweaked to better suit the larger market.

Building a combination of business networking sites and email is ideal for B2B businesses. Founders at established agencies like EstablishCred see it as an efficient way to generate high-quality leads on demand.

Another point to consider is that businesses should invest significant time in building their email list for the soft launch. This will allow the brand to begin collecting initial experiences and analytics.

3. Influencer Marketing

Influencer marketing is now one of the most effective brand marketing strategies. It is extremely effective for increasing visibility on social media platforms. This offers significant exposure and return as a sort of reflective growth engine.

So, choose the best person for the job. This includes the number of followers as well as the brand’s personality. You don’t have to go for top-tier celebrities with millions of followers; this can be prohibitively expensive for startups. A better strategy is to target nano and micro-influencers. The best way to do this is to divide influencers into follower counts. For example, 10,000 to 100,000 followers, 100,000 to 250,000 followers, 250,000 to 500,000 followers, and so on.

4. Podcasts

A great deal of effort goes into producing a podcast episode. However, once the ball is rolling, it’s smooth sailing. According to a survey, the average podcast listener spends more than one and a half hours per day. It also necessitates the use of persuasion. Approximately 71% of people who hear a brand mentioned on a podcast look it up later. Today, many podcasts are aimed at startups and small businesses.